The WILD Way!
To Lucid Dreaming
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Dreaming Going Mainstream
'Our Cause' - is to eventually bring this ability of ours to lucid dream to the attention of the mainstream public via advertising. I'm personally doing all that I can in this direction but funds are low and progress is slow, so anything people want to contribute will go straight into a fund created expressly and solely for this advertising campaign alone.
The idea being to initially advertise this book and it's accompanying free videos via Youtube adverts, all and any proceeds from which will then be spent on more advertising in the hope that the whole thing will then gradually snowball into other areas of advertising as well. As the mainstream public's interest in lucid dreaming grows they'll no doubt want to read other literature on the subject too and the whole thing will expand.
For my own part, I have donated £2,000 and all future income from sales and can only assure you that none of your kind donations will ever be spent on anything other than the stated cause, so please give generously in the clear confidence that none of your contributions will ever be squandered in any way nor spent on myself.
The final aim of which is to create a self-perpetuating 'Authors Fund' that will manage all and any income from sales and advertising, and which will then continue doing so until such times as lucid dreaming becomes publicly known and practiced all over the world, thus raising and expanding people's awareness while adding to their overall appreciation and quality of life in the process.
24 sales for July was pretty good and means an extra £110 going back into the fund in around 3 months time. The cost of July's advertising, however, was more than double what it actually earned back in sales though, so can't see this continuing beyond a point.
Seems to have eased-off some, but 14 sales in only 19 days still represents a bonus month in terms of average monthly sales to date, and with still another 12 days to go to the end of the month.
This month is off to a flying start with 11 sales in 10 days. This being a good indication that the advertising is working, although it would still actually take sales of around 2.5 per day to reach a break-even point @ the current £10 per day spend. To reach break-even meaning that the advertising literally then earns as much as it costs and could therefore continue forever on only the current fund, with the added possibility of expanding should sales begin to exceed that amount and/or via contributions from the public... reaching that break-even point being crucial to continuing beyond the above remaining funded days.
Ok. Total sales for June came to 25... And as well as that being the best month for sales to date, that's also approximately £110 that goes back into the fund in 3 months time. The advertising obviously having an effect, but whether it's actually cost-effective or not I wouldn't like to say. It doesn't look like it so far, but then this is only the first month so let's wait and see how things stand a few more months down the road...
Well it's official folks, this months sales figures have exceeded the monthly record with now 23 sales (the record was 20) so all this advertising does indeed appear to be having 'some' effect. Cool... 23 sales putting around £90.00 back into the kitty in royalties, with possibly more to come by the end of the month! Meanwhile, am still experimenting with Facebooks ads, i suspect they might be even more effective (and cheaper) than Youtube adverts, who knows! We shall see in the coming weeks :)
Have just added Facebook to the campaign with a '£10.00 Post Boost' that runs for 5 days. We'll see from the resulting stats how effective this is or not at that time and then tweak it accordingly from there. I like the idea of advertising on facebook.
Something appears to be happening as there's a 100% blip in the recorded sales figures for this month and we're only 2-thirds of the way through it? The problem being am not exactly sure if this is a direct result of having now run approximately £300.00 worth of adverts, or the publication of an interview between Robert Waggoner and myself in his LDE (Lucid Dreaming Experience) pdf magazine just a few days ago. (see the article HERE). If the trend drops off over the next few days, however, we'll know it was only via the magazine, but if it continues then it can only be from the adverts! Either way, that's an extra £60 so far this month that goes back into the fund. Thank you Robert Waggoner for the extra publicity, but let's just hope it's because of the adverts and will continue :)
9 days later and everything's still going as expected, 'impressions' versus 'views' still hovering around the 75% - 25% mark, which seems to be average... The advert have finally settled on lasting for 78 seconds and which plays right to the end (so no more blank screens then heh) and of which people are apparently viewing a whopping great 83% of it! (very cool). You can view this latest advert: HERE or by clicking on the image below - so far it's collected 1,765 views and around 4 times as many impressions:
8th June 2021
Just paid the first Google invoice of £200.00 (ouch!) Which, according to their stats, has produced some 8,000+ 'views' of the various adverts and just about 4 times that amount again of impressions not watched beyond the 30-seconds limit. There's been no appreciable increase in visits to the site or sales from this so far, however, but then this is still very early days, so onward and upward and let's give it a chance to do what advertising is supposed to do :)
The current 'spend-rate' has thus been around £15.00 per day. Based on the current fund this then projects a campaign lasting 134 days, something which may yet vary depending on any scaling-up or not involved via contributions from the public.
5th June 2021
£1.34 GBP Received from Mart Unico less 4% paypal fees - Thank You!
5th June 2021
First public donation received! - £15.00 GBP from Mira McDermott (minus paypal fees of 4%)
THANK YOU MIRA!
3rd June 2021:
Onto the 6th version now, tweaking the ending somewhat. Amazingly, people were watching them almost all the way through even when it was just a blank screen for several seconds?? (very strange). In this version the end screen plays all the way to the end; if people are going to watch it then they might as well get a good eyefull of it huh, you can see it HERE
29th May 2021:
Have switched now to a 3rd version, a far shorter one as the other versions both received 1000's of views and used up their daily budget in only an hour or so, which is good in one way but bad in another. Preferably, one wants many more 'impressions' than views as this advertises the book without incurring too many costs. The ads themselves were very popular though as one in four people were actually viewing them instead of only watching the first few seconds and skipping over it, and that's expensive! You can see this latest shorter version: HERE or by clicking on this image below:
26th May 2021:
After an incredibly frustrating morning clicking just about everything clickable in the Youtube Ads-program, and unclicking them all again and then putting some back, for hours lol, it's on there!!! - The Youtube Advert has just gone live! Yaay :)
24th May 2021:
This Reports Blog starts here: With the report that theYoutube advert i've been preparing is now complete and can be viewed - 'HERE' or by clicling on the image below
- Feedback via facebook, where i've been testing this Ad, is initially very positive and encouraging. The advert program on youtube is another matter altogether though: a veritable minefield of multiple choices to fill in and/or edit, make one mistake here and potentially whoop's there goes 100's of pounds out the window for clicking/not-clicking the wrong box? D'oh! Oh boy, this is not gonna be fun :)
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